Arista Honey
Creating a playful, interesting brand identity and associated packaging design of a food product.
Process
For this brief, we were tasked with utilising a box dieline to create a product line with 3 variants. I chose to create a line of Organic Australian Honey under the brand ‘Arista’, named after the Greek god of bee-keeping, Aristaeus.
Service
Packaging Design
Outcome
The brand had a primary focus on ethical bee-keeping practices and community, as well as producing an unprocessed product. The individual variants shared the bold type style, and were tied together through layout and graphics. The honey flavours dictated the colour palette used, and reflected the taste and experience of each honey.
