Cherry Bar
My final university project was a free choice of whichever topic interested us. I chose the famous Cherry Bar, having only first visited it a few months earlier, and became immediately enraptured with its originality and overall cool factor.
Process
My major university project encapsulated all of my skills, experience and love for design into one rebrand opportunity. Cherry Bar in Melbourne is a renowned rock ‘n’ roll bar with grungy interior, moody red lighting and dynamic, bold music. Their current branding is limited and does not reflect the truthful adventurous spirit of the physical space they inhabit.
Service
Logo, Branding, Collateral, Social assets
Outcome
The end product was a redesign of Cherry Bar’s entire brand identity, as well as an expansion into social media branding, a wordmark and logomark to fully bring the brand together. The logo is dynamic, bold and encapsulates the confident, invigorating energy created in the Cherry Bar band room on any given night. Please note this is a fictional brief and the client is not aware of this rebrand.
