Cherry Rock Festival
To expand on Cherry Bar's primary branding, I created a festival concept, held by Cherry Bar. Building on their overall brand and creating associated assets.
Process
My major university project encapsulated all of my skills, experience and love for design into one rebrand opportunity. Following on from Cherry Bar’s main rebranding, this was expanded to include the annual Cherry Rock Festival event in Melbourne. This included designing of this sub-brand’s identity, including tickets, map, lanyard, merchandise, posters, billboard and tram wrap. Supplementing this, a planned social media presence was created to generate interest and ticket sales in the lead up to the event.
Service
Branding, Collateral, Social assets
Outcome
The end product promotes the liveliness and vivaciousness of an exciting event such as this, and is able to be connected to the main Cherry Bar brand for full cohesion and brand recognisability.
