Impossible Foods
Rebranding an established analog meat company, improving on their overall brand image and modernising for clarity in the market.
Process
Impossible Foods are a pioneering mock meat brand that are paving the way for established, delicious analog meat products. The current branding was not completely reflecting the forward-thinking nature of the brand, and their values of sustainability, quality and reliability.
Service
Branding, Packaging Design, Collateral
Outcome
This brand was taken on as a mock client and the rebrand went across their identity, applications and ongoing use in web and print formats. The ‘impossible’ square was employed as a logomark to pay tribute to the brand name and establish a recognisable icon. Light tones of green were used to soften the brand, and bold type was employed to voice their impact on the industry.
