The brand identity was then used across multiple applications, including business cards, signage and letterheads. This all was required to be functional foremost, and assist visually in a seamless patient process. Hailing from the medical world myself, I am well versed in patient needs and how design can be utilised best to help both patients and staff. By ensuring all type was clear, legible and with sufficient contrast, it means that all patients, regardless of ability, can use and benefit from the product. The website is a hub of information and resources that may be missed or overlooked in appointments. In high-stress environments such as this, a website is crucial to help patients in unfortunate circumstances find the information and support they need.